NyQuil For Kids Campaign
colds don't exist in dreamland
The objective of this independently developed concept was to create a multi-platform campaign focusing on NyQuil for Kids. The intention was to encourage parents to bond with their children when they are sick, instead of pushing the brand so we can build a positive relationship with the consumer and their family. The online component of the campaign offered parents a downloadable iPhone app that allowed parents to read bed time stories to their children, especially when they are in need of extra care.