NyQuil For Kids Campaign

colds don't exist in dreamland

The objective of this independently developed concept was to create a multi-platform campaign focusing on NyQuil for Kids.­ ­The intention was to encourage parents to bond with their children when they are sick, instead of pushing the brand so we can build a positive relationship with the consumer and their family. The online component of the campaign offered parents a downloadable iPhone app that allowed parents to read bed time stories to their children, especially when they are in need of extra care.